White Label Loyalty specialises in enterprise loyalty and retention platforms but struggled to expand its market presence due to an over-reliance on inbound leads and referrals. They needed a clearer, more direct path to attracting quality clients.
Despite their advanced offerings, White Label Loyalty was hampered by a sales process heavily dependent on inconsistent inbound leads. They required a strategy that would bring predictable growth and connect them with high-value prospects.
Leadinate completely overhauled their outbound sales approach. Our collaboration involved refining their offerings and completely redesigning their sales and marketing materials to better align with their Ideal Customer Profile (ICP). We then constructed a reliable and sophisticated outbound lead generation system that not only matched but exceeded previous efforts by other providers. This system was specifically designed to engage major industry players, ensuring interactions with globally recognised brands.
The transformation was dramatic. Within just 8 months, White Label Loyalty saw a significant influx of qualified sales opportunities, totalling over £5,040,000. More importantly, these opportunities included scheduled meetings with industry giants like Puma and Unilever, showcasing real interest in their innovative platform.
"Sean and his team completely transformed our outbound lead generation approach, completely revamping our our processes and strategy. With their expertise in optimising our approach, we successfully connected with some of the world's largest companies. Their understanding of our offer and target market was second to none."
Achille Traore, CEO of White Label Loyalty
